the common thread
ROKOR™ was founded by Rob Nicklin in 2019 as a creative outlet for his love of sport, design, photography and film. An ex-professional drift driver turned cricketer, motorcyclist and cat person, Rob has always had a broad imagination, big ambitions and a fairly healthy collection of failures along the way.
For years, he thought having so many interests meant he had not quite worked out what his north star was. Eventually, he realised it was never going to be one thing. The common thread was curiosity and a genuine appetite for experiencing as much of life as possible.
That mindset has shaped the product, design and aesthetic of ROKOR from the start. It is why the brand moves comfortably between different worlds and why it connects with people who do too.
LIFE IN GOOD FORM
To us, a Life In Good Form means being curious enough to work out what you actually enjoy and having the confidence to build a life around it rather than one prescribed by status or expectation.
Life In Good Form is not sleep scores, health leaderboards or a life built for validation, it is keeping score in sport and nowhere else.
It is knowing you’re in good form long before anything on your wrist tells you. Being ambitious without needing to prove it and wanting to get better without turning life into a constant project of optimisation.
what we do
We make made-to-order performancewear for teams, athletes and institutions, alongside bespoke merchandise and lifestyle clothing designed in-house around our broad love of sport and the subcultures that grow from it.
We also use ROKOR™ as a platform to tell interesting stories from around sport. Sometimes that means exploring the people behind it, sometimes the culture that has grown around it, but the point is always to look beyond the result and at the life happening around it.
Sport has a romance to it that can easily get lost when everything becomes numbers and results. ROKOR™ wants to keep some of that alive.
